Yazar "Bulut, Zeki Atıl" için Scopus İndeksli Yayınlar Koleksiyonu listeleme
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Examining the role of two aspects of eWOM in online repurchase intention: An integrated trust-loyalty perspective
Bulut, Zeki Atıl; Karabulut, Ali Naci (Wiley, 2018)As electronic word-of-mouth (eWOM) has become an influential information resource for digital consumers who purchase products, understanding how the 2 ways of eWOM influence consumers' online repurchase intention (ORPI) ...