Konu "Hotel management" için Scopus İndeksli Yayınlar Koleksiyonu listeleme
Toplam kayıt 3, listelenen: 1-3
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Entry modes: marketing consortium
(Routledge, 2016)This chapter provides an open-hearted analysis of how Falcon International Hotels (FIH) over previous years has been considering and developing its brand. The notion that changes are triggered by senior management demonstrates ... -
Management of the change process in hotel companies: An investigation at unit level
(Elsevier Ltd, 1998)The management of change has become an organisational necessity in the 1990s and will continue to be a major factor in the management of hotel companies in the future. This article investigates and evaluates management of ... -
Potential challenges of employing a formal environmental scanning approach in hospitality organizations
(Elsevier Ltd, 2004)Most previous studies on environmental scanning (ES) in the field of hospitality management suggest that hospitality organizations establish formal systematic ES procedures and have a freestanding ES unit to identify ...