Yazar "Madanoglu, Melih" için Fakülteler listeleme
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Strategic orientation and performance of tourism firms: Evidence from a developing country
Avcı, Umut; Madanoglu, Melih; Okumuş, Fevzi (Elsevier Sci Ltd, 2011)This study investigates whether tourism firms in a developing country, namely Turkey, which adopt one of the four strategic orientations of Miles and Snow (1978), differ based on their financial and non-financial performance. ...