Yazar "Kara, Ali" için Rekreasyon Bölümü Koleksiyonu listeleme
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A unidimensional instrument for measuring internal marketing concept in the higher education sector IM-11 scale
Yıldız, Süleyman Murat; Kara, Ali (Emerald Group Publishing Ltd, 2017)Purpose - Although the existing internal marketing (IM) scales include various scale items to measure employee motivation, they fall short of incorporating the needs and expectations of service sector employees. Hence, the ...