Yazar "Nawaz, Shahid" için Uluslararası Ticaret ve Finansman Bölümü Koleksiyonu listeleme
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Does forced-shift to online learning affect university brand image in South Korea? Role of perceived harm and international students’ learning engagement
Aktan, Murat; Zaman, Umer; Baber, Hasnan; Nawaz, Shahid (Routledge, 2021)University brand marketing leaders are reimagining their brand response to the global crisis, as COVID-19 pandemic continues to raise fears, especially due to the recent spike of the ‘delta variant’ outbreaks. Addressing ... -
Examining destinations' personality and brand equity through the lens of expats: moderating role of expat's cultural intelligence
Aktan, Murat; Zaman, Umer; Nawaz, Shahid (Taylor and Francis Ltd., 2021)The role of expat's community has emerged as a cornerstone for branding tourism destinations. This study focused on 307 expats (across Korea and Turkey) and investigated the effects of perceived destination personality ...