Konu "Protection motivation theory" için Uluslararası Ticaret ve Finansman Bölümü Koleksiyonu listeleme
Toplam kayıt 3, listelenen: 1-3
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Can post-vaccine ‘vaxication’ rejuvenate global tourism? Nexus between COVID-19 branded destination safety, travel shaming, incentives and the rise of vaxication travel
(MDPI, 2021)Vaxication (i.e., post-vaccination travel) and branding destinations for COVID-19 safety have emerged as the cornerstones to fully rebound global tourism. Numerous destination brands are now stimulating tourism demand ... -
Missing link in ‘new-normal’ for higher education: nexus between online experiential marketing, perceived-harm, social distancing concern and university brand evangelism in China
(Routledge, 2023)Chinese universities were the first to experience the massive shock waves of the COVID-19 pandemic that disrupted higher education globally. Despite extensive research on higher education in the ‘new normal’, empirical ... -
Sustainable or a butterfly effect in global tourism? Nexus of pandemic fatigue, covid-19-branded destination safety, travel stimulus incentives, and post-pandemic revenge travel
(MDPI, 2021)Revenge travel has globally emerged as a dominant touristic behavior, signaling a rapid return of global tourism, but with a greater temptation for spending more and staying longer. Despite the expanding focus on global ...