CORPORATE IDENTITY CHALLENGE IN INSTITUTIONALISING OF UNIVERSITIES AND SIGNATURE OF CORPORATE IDENTITY; UNIVERSITY LOGOS

Abstract

Identity concept constitutes the most essential and significant root of social structure of the community. Identity has a scope that symbolizes multi-dimensional faith, attitude, value judgments that correspond to cultural, social states of individuals as well as of institutions. Development of corporate identity is obligatory for positive image and corporate prestige in today's circumstances. Development of corporate identity has become mandatory for a positive image and corporate prestige in today's circumstances. Development of corporate identity calls primarily for abandoning hierarchical bulky bureaucratic methods, re-structuring communication means and for substantiating through eligible visual identity (corporate image). These are the most important factors in forming corporate prestige. Logo, having signature as one of the (leading) factors making up Corporate Image, is a whole of symbols. Logo must be so designed plain and right to remind the institute it directly represents, in a fashion that can be applied in every circumstance and size. In today's world where time is the most precious meta, the quicker the audience perceives the logo, the quicker the brand will be recognized and it will strike. Correct logo design in this sense is vital for Corporate Identity in terms of institutional understandability. Corporate understandability is only possible with correct logo design that matches corporate culture and appropriate colour/form of core-values. In this regard, lack of corporate identity throughout Turkish state universities and relatedly turbulent visual identity samples shall be studied.