EXPLORING PRESTIGE AND STATUS ON DOMESTIC DESTINATIONS: THE CASE OF ALGARVE

Abstract

This study examines the influence of prestige motivations on return intentions to a domestic destination, throughout a order probit model. A representative sample of Portuguese tourists in Algarve was used. Results indicate that tourists who desire snobbism are unlikely to return to the center of Algarve, while others who are travelling by bandwagon motives are more likely to return to leeward. Return intentions are also influenced by the snobbism they experience on sun and sand holidays or by the status they achieve playing golf at this destination. Overall, study results suggest that snob and bandwagon motives influence the intention to return but the status has no influence.