| dc.contributor.author | Babacan, Eylin | |
| dc.contributor.author | Akcali, Selda Icin | |
| dc.contributor.author | Baytekin, E. Pelin | |
| dc.date.accessioned | 2020-11-20T16:22:44Z | |
| dc.date.available | 2020-11-20T16:22:44Z | |
| dc.date.issued | 2012 | |
| dc.identifier.issn | 1877-0428 | |
| dc.identifier.uri | https://doi.org/10.1016/j.sbspro.2012.09.226 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12809/4179 | |
| dc.description | World Conference on Business, Economics and Management (BEM) - MAY 04-06, 2012 - Antalya, TURKEY | en_US |
| dc.description | WOS: 000319841600220 | en_US |
| dc.description.abstract | Product placement which has gradually increased in importance especially with globalization and competition, which has intensified in recent years, is a marketing communication activity which has started to be frequently employed in television serials, cinema industry, computer games and books. In this study, the general characteristics of product placement as a marketing communications practice shall be discussed and how such practice is employed in the most watched Turkish television serials shall be scrutinized through examples. (C) 2012 Published by Elsevier Ltd. Selection and/or peer review under responsibility of Prof. Dr. Huseyin Arasli | en_US |
| dc.item-language.iso | eng | en_US |
| dc.publisher | Elsevier Science Bv | en_US |
| dc.relation.ispartofseries | Procedia Social and Behavioral Sciences | |
| dc.item-rights | info:eu-repo/semantics/openAccess | en_US |
| dc.subject | Produt Placement | en_US |
| dc.subject | Marketing Communication | en_US |
| dc.subject | Exemplary Practices | en_US |
| dc.title | Product placement as a rising marketing communication activity: an assessment on television serials | en_US |
| dc.item-type | conferenceObject | en_US |
| dc.contributor.department | MÜ | en_US |
| dc.contributor.departmentTemp | [Babacan, Eylin] Mugla Univ, Sch Tourism & Hospitality Management, Dept Travel Management, Mugla, Turkey -- [Akcali, Selda Icin] Ege Univ, Fac Commun, Dept Publ Relation & Publ, Izmur, Turkey -- [Baytekin, E. Pelin] Ege Univ, Fac Commun, Dept Journalism, Izmur, Turkey | en_US |
| dc.identifier.doi | 10.1016/j.sbspro.2012.09.226 | |
| dc.identifier.volume | 62 | en_US |
| dc.identifier.startpage | 1319 | en_US |
| dc.identifier.endpage | 1331 | en_US |
| dc.relation.journal | World Conference on Business, Economics and Management (Bem-2012) | en_US |
| dc.relation.publicationcategory | Konferans Öğesi - Uluslararası - Kurum Öğretim Elemanı | en_US |
