ENVIRONMENTAL TENDENCY OF CONSUMERS TOWARD SUSTAINABLE LIFE

Abstract

This study addresses the investigation of the environmental tendencies of consumers with regards to realization of sustainable life. Within this framework, based on the result of an existing public survey, the study tries to clarify to what extent the environmental tendencies consumers match with different aspects of sustainable life which are conceptualized as "consistency", "efficiency" and "sufficiency". As a result of the evaluation carried out, it can be said that environmental tendencies determined for the consumers and conceptualized as "environmental world view" and "environmental concern" match with the environmental suitability, efficiency and thriftiness aspects of sustainable life to a great extent. However, on the other hand, it can be concluded that as there is a widespread reluctance seen among consumers with regards to exhibiting reflexes such as participation, reaction, sacrifice, and taking responsibility, there is not enough determination on the side of consumers for realizing the requirements of "environmental commitment".