Recent Developments in Beef Marketing Strategies at Producer and Industry Level: A Case of Izmir, Turkey

Abstract

This study aims to discuss beef market structure in Turkey and beef marketing strategies in Izmir province level of Turkey. Reliable economical development for animal production in Turkey can be reached by effective marketing. For this reason, marketing strategies are investigated in producer, firm and producer-firm level. The other objective of this study is to determine the marketing margin from beef producer to meat consumer. Sales methods, place preference reasons at producer level, market research goals and strategies and target goals for ensuring marketing organization activities at firm level are examined.