Modernity as masquerade: Representations of modernity and identity in Turkish humour magazines

Abstract

This article aims at an alternative analysis of Turkish "modernity" by analysing the representations in a popular humour magazine. This study departs from the idea that representations in "low" discourses in Turkey can provide us with a text other than those of the official-dominant discourses in order to see how the certainty and positivity attributed to the modern identity in the dominant ideology is elaborated, demystified, and subverted as well as contained. Essentially, in the magazine, one of the main sources of humour derives from the clash of two main identities, between those who are modern, civil, urban, and effeminate and those who are traditional, uncivil, rural, and super-masculine. In the modern urban space, the modern and traditional become a stake in the power struggles between groups. This struggle operates through tastes, styles, and the body, which are at the same time means of identity construction as well as marks of identity. This duality and the concomitant dualities have come to structure all significatory practices to such an extent that everything gets symbolically overloaded by these series of dualities. In this struggle, the essence and appearance duality is the main framework within which Turkey's modernity and identity are represented. "Modernity" is signified as a masquerade, a play of appearances and a stake in the power struggles among groups rather than as a measure of progress. Bodies, sexuality, and masculinity become the nodal points of the expression of identity struggles, not only of social groups but also of the Turkish nation.