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Missing link in ‘new-normal’ for higher education: nexus between online experiential marketing, perceived-harm, social distancing concern and university brand evangelism in China
Aktan, Murat; Anjam, Mahwish; Zaman, Umer; Khwaja, Muddasar Ghani; Akram, Umair (Routledge, 2023)Chinese universities were the first to experience the massive shock waves of the COVID-19 pandemic that disrupted higher education globally. Despite extensive research on higher education in the ‘new normal’, empirical ...
