Yazar "Aktan, Murat" için listeleme
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The Bridge at the End of the World: Linking Expat's Pandemic Fatigue, Travel FOMO, Destination Crisis Marketing, and Vaxication for "Greatest of All Trips"
Zaman, Umer; Barnes, Stuart J.; Abbasi, Saba; Anjam, Mahwish; Aktan, Murat; Khwaja, Muddasar Ghani (MDPI, 2022)The rebirth of global tourism with a massive rebound is anticipated due to an emerging touristic behavior coined as vaxication (i.e., post-vaccination travel). Despite the ongoing fatigue triggered by the COVID-19 pandemic, ... -
Can post-vaccine ‘vaxication’ rejuvenate global tourism? Nexus between COVID-19 branded destination safety, travel shaming, incentives and the rise of vaxication travel
Zaman, Umer; Aktan, Murat; Anjam, Mahwish; Agrusa, Jerome; Khwaja, Muddasar Ghani (MDPI, 2021)Vaxication (i.e., post-vaccination travel) and branding destinations for COVID-19 safety have emerged as the cornerstones to fully rebound global tourism. Numerous destination brands are now stimulating tourism demand ... -
Does forced-shift to online learning affect university brand image in South Korea? Role of perceived harm and international students’ learning engagement
Aktan, Murat; Zaman, Umer; Baber, Hasnan; Nawaz, Shahid (Routledge, 2021)University brand marketing leaders are reimagining their brand response to the global crisis, as COVID-19 pandemic continues to raise fears, especially due to the recent spike of the ‘delta variant’ outbreaks. Addressing ... -
Every storm will pass: Examining expat’s host country-destination image, cultural intelligence and renewed destination loyalty in COVID-19 tourism
Zaman, Umer; Aktan, Murat; Gohar Qureshi, Madeeha; Bayrakdaroğlu, Funda; Nawaz, Shahid (Cogent OA, 2021)The massive cultural transformation in the pandemic-paused tourism industry has revamped loyalty towards destinations, thus prompting scholarly attention towards global expats who were rarely considered in tourism research. ... -
Examining destinations' personality and brand equity through the lens of expats: moderating role of expat's cultural intelligence
Aktan, Murat; Zaman, Umer; Nawaz, Shahid (Taylor and Francis Ltd., 2021)The role of expat's community has emerged as a cornerstone for branding tourism destinations. This study focused on 307 expats (across Korea and Turkey) and investigated the effects of perceived destination personality ... -
A Holistic Approach to Investigate Consumer’s Attitude toward Foreign Products: Role of Country Personality, Self-Congruity, Product Image and Ethnocentrism
Aktan, Murat (Routledge, 2021)Consumers’ evaluation of foreign products depends on various factors including their country perceptions, and ethnocentrism etc. This study introduces an integrated model incorporating the impact of country personality ... -
Linking Regenerative Travel and Residents' Support for Tourism Development in Kaua'i Island (Hawaii): Moderating-Mediating Effects of Travel-Shaming and Foreign Tourist Attractiveness
Zaman, Umer; Aktan, Murat; Agrusa, Jerome; Khwaja, Muddasar Ghani (SAGE PUBLICATIONS INC, 2022)"Leaving the place behind, better than before" is the regenerative state-of-mind approach to reset, rethink and move forward, beyond sustainable tourism. Despite growing global attention, empirical evidence supporting ... -
Missing link in ‘new-normal’ for higher education: nexus between online experiential marketing, perceived-harm, social distancing concern and university brand evangelism in China
Aktan, Murat; Anjam, Mahwish; Zaman, Umer; Khwaja, Muddasar Ghani; Akram, Umair (Routledge, 2023)Chinese universities were the first to experience the massive shock waves of the COVID-19 pandemic that disrupted higher education globally. Despite extensive research on higher education in the ‘new normal’, empirical ... -
Predictors of self-employment behavior among business graduates
Zaman, Umer; Zahid, Hasan; Aktan, Murat; Raza, Saqlain; Sidiki, Shehla Najib (Taylor & Francis Inc., 2021)Self-employment skills (also known as entrepreneurship) play a vital role in the economic development of a country, thus should be given enough attention while designing business education programs. The purpose of this ... -
Real Bounce Forward: Experimental Evidence on Destination Crisis Marketing, Destination Trust, e-WOM and Global Expat’s Willingness to Travel during and after COVID-19
Aktan, Murat; Zaman, Umer; Farias, Pablo; Raza, Syed Hassan; Ogadimma, Emenyeonu C. (MDPI, 2022)The nexus of global tourism, disasters and sustainability have always been triggered by numerous crises, e.g., political unrest, wars, and pandemics. However, there is still fragmented research on destination crisis ... -
The role of environmental literacy, psychological distance of climate change, and collectivism on generation Z's collaborative consumption tendency
Aktan, Murat; Kethüda, Önder (John Wiley and Sons Ltd, 2023)Parallel with increasing concerns about climate change and the emergence of sharing platforms, collaboration in consumption has become prominent, especially among Generation Z consumers. Drawing upon the self-determination ... -
Sustainable or a butterfly effect in global tourism? Nexus of pandemic fatigue, covid-19-branded destination safety, travel stimulus incentives, and post-pandemic revenge travel
Zaman, Umer; Raza, Syed Hassan; Abbasi, Saba; Aktan, Murat (MDPI, 2021)Revenge travel has globally emerged as a dominant touristic behavior, signaling a rapid return of global tourism, but with a greater temptation for spending more and staying longer. Despite the expanding focus on global ... -
Who Is Engaged in E-Wom? Role of E-Loyalty, Demographıcs, Vısıt Frequency And Product Category
Aydoğan, Sibel; Aktan, Murat (2019)Consumers tend to share their post-purchase experiences (WOM- Words of Mouth) with others regardless of whether the experiences are positive or negative. With the advancement of internet technology, WOM behavior has shifted ...
