Yazar "Anjam, Mahwish" için listeleme
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The Bridge at the End of the World: Linking Expat's Pandemic Fatigue, Travel FOMO, Destination Crisis Marketing, and Vaxication for "Greatest of All Trips"
Zaman, Umer; Barnes, Stuart J.; Abbasi, Saba; Anjam, Mahwish; Aktan, Murat; Khwaja, Muddasar Ghani (MDPI, 2022)The rebirth of global tourism with a massive rebound is anticipated due to an emerging touristic behavior coined as vaxication (i.e., post-vaccination travel). Despite the ongoing fatigue triggered by the COVID-19 pandemic, ... -
Can post-vaccine ‘vaxication’ rejuvenate global tourism? Nexus between COVID-19 branded destination safety, travel shaming, incentives and the rise of vaxication travel
Zaman, Umer; Aktan, Murat; Anjam, Mahwish; Agrusa, Jerome; Khwaja, Muddasar Ghani (MDPI, 2021)Vaxication (i.e., post-vaccination travel) and branding destinations for COVID-19 safety have emerged as the cornerstones to fully rebound global tourism. Numerous destination brands are now stimulating tourism demand ... -
Missing link in ‘new-normal’ for higher education: nexus between online experiential marketing, perceived-harm, social distancing concern and university brand evangelism in China
Aktan, Murat; Anjam, Mahwish; Zaman, Umer; Khwaja, Muddasar Ghani; Akram, Umair (Routledge, 2023)Chinese universities were the first to experience the massive shock waves of the COVID-19 pandemic that disrupted higher education globally. Despite extensive research on higher education in the ‘new normal’, empirical ...
