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Real Bounce Forward: Experimental Evidence on Destination Crisis Marketing, Destination Trust, e-WOM and Global Expat’s Willingness to Travel during and after COVID-19
Aktan, Murat; Zaman, Umer; Farias, Pablo; Raza, Syed Hassan; Ogadimma, Emenyeonu C. (MDPI, 2022)The nexus of global tourism, disasters and sustainability have always been triggered by numerous crises, e.g., political unrest, wars, and pandemics. However, there is still fragmented research on destination crisis ...