Yazar "Gartner, William C." için listeleme
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Measurement of destination brand bias using a quasi-experimental design
Taşçı, Asli D. A.; Gartner, William C.; Çavuşgil, S. Tamer (Elsevier Sci Ltd, 2007)Image of a country as tourism destination brand can involve a biased or distorted view that is different from its objective reality. Although several destination image studies make references to negative destination images ... -
A Practical Framework for Destination Branding
Taşçı, Aslı D. A.; Gartner, William C. (Emerald Group Publishing Ltd, 2009)Despite the recent academic attention to branding, there seems to be no clear path for authorities to follow in establishing their destinations as distinctive and strategic brands. The purpose of this chapter is to provide ... -
Worker and consumer face-off on cultural distance and satisfaction
Boylu, Yasin; Tasci, Asli D. A.; Gartner, William C. (Emerald Group Publishing Ltd, 2009)Purpose - The purpose of this paper is threefold: measure the differences in importance of cultural values between Turkish hosts and European guests; measure perceived cultural difference (distance) to see if importance ...
