Yazar "Nawaz, Shahid" için listeleme
-
Does forced-shift to online learning affect university brand image in South Korea? Role of perceived harm and international students’ learning engagement
Aktan, Murat; Zaman, Umer; Baber, Hasnan; Nawaz, Shahid (Routledge, 2021)University brand marketing leaders are reimagining their brand response to the global crisis, as COVID-19 pandemic continues to raise fears, especially due to the recent spike of the ‘delta variant’ outbreaks. Addressing ... -
Every storm will pass: Examining expat’s host country-destination image, cultural intelligence and renewed destination loyalty in COVID-19 tourism
Zaman, Umer; Aktan, Murat; Gohar Qureshi, Madeeha; Bayrakdaroğlu, Funda; Nawaz, Shahid (Cogent OA, 2021)The massive cultural transformation in the pandemic-paused tourism industry has revamped loyalty towards destinations, thus prompting scholarly attention towards global expats who were rarely considered in tourism research. ... -
Examining destinations' personality and brand equity through the lens of expats: moderating role of expat's cultural intelligence
Aktan, Murat; Zaman, Umer; Nawaz, Shahid (Taylor and Francis Ltd., 2021)The role of expat's community has emerged as a cornerstone for branding tourism destinations. This study focused on 307 expats (across Korea and Turkey) and investigated the effects of perceived destination personality ...
