Yazar "Tasci, Asli D. A." için listeleme
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Assessment of Factors Influencing Destination Image Using a Multiple Regression Model
Tasci, Asli D. A. (Emerald Group Publishing Ltd, 2007)Destination image researchers have investigated and found that several factors have influences on destination image. Some of these factors are related to perceivers (e.g. sociodemographics and behavior); some are related ... -
Cultural Comparison of Tourists' Safety Perception in Relation to Trip Satisfaction
Tasci, Asli D. A.; Boylu, Yasin (Wiley, 2010)Although safety and security are seen as a priori for a prosperous tourism industry in any destination, safety and security perception and its influence on tourist behaviour have received limited empirical attention from ... -
AN EXPLORATORY STUDY OF MULTI-CULTURAL VIEWS ON THE DISNEY-MCDONALD'S ALLIANCE
Guillet, Basak Denizci; Tasci, Asli D. A. (Routledge Journals, Taylor & Francis Ltd, 2010)This article examines the effects of co-branding on the brand equity of partner brands and the resultant co-brand (brand alliance), taking the Disney-McDonald's alliance as a real life example. The issue is examined from ... -
Modeling the Commonly-Assumed Relationship Between Human Capital and Brand Equity in Tourism
Denizci, Basak; Tasci, Asli D. A. (Routledge Journals, Taylor & Francis Ltd, 2010)Since most of the product quality in tourism is determined by intangible factors of service, the quality, skills, experience, and capabilities of service personnel become utmost important in the success of tourism business. ... -
A SEMANTIC ANALYSIS OF DESTINATION IMAGE TERMINOLOGY
Tasci, Asli D. A. (Cognizant Communication Corp, 2009)Destination image is an important aspect of successful destination marketing; therefore, it receives attention from both tourism academia and practitioners. However, due to the diverse background of destination image ... -
VISIT IMPACT ON DESTINATION IMAGE
Tasci, Asli D. A. (Cognizant Communication Corp, 2006)Various factors influence destination image such as information sourcing from diverse channels as well as perceiver characteristics including sociodemographic characteristics and past travel behavior. Past travel behavior ... -
Worker and consumer face-off on cultural distance and satisfaction
Boylu, Yasin; Tasci, Asli D. A.; Gartner, William C. (Emerald Group Publishing Ltd, 2009)Purpose - The purpose of this paper is threefold: measure the differences in importance of cultural values between Turkish hosts and European guests; measure perceived cultural difference (distance) to see if importance ...
