Relationship between Stages of Consumer Behaviour Model: A Study on Turkish Tourists

Abstract

Goal and objectives of the dissertation Goal The main goal of the research is to analyze the relationship between the five specific stages of the consumer behaviour model. In this model, motivational factors (push factors and pull factors) represent the external variables and information search, evaluation of the alternatives, purchasing (holiday experience), and post-purchasing behaviour (intentions) represent internal variables. Objectives The main objective of this dissertation is to understand the theoretical framework analysing the relationship between internal and external variables and also between internal variables.