How to adjust to organizational culture in virtual structures: The example of Turkish Organizations

Abstract

The main scientific purpose of the article is to present a pattern for creating mechanisms that allow members of virtual structures to adjust to the organizational-culture-conditioned ways other partners operate. Conceptual development and positioning of the research aim at providing a generalizable contribution to management science, at the same time being accessible to practitioners. The authors focused on depicting a concise theoretical construct which allowed the integration of a consistency concept and organizational culture in network collaboration. This new approach led to the conceptualization of a pattern of working out consistency mechanisms which serve as a template for practical use by managers who exploit network relations and virtual structures. The practical aspect of the study was presented within multiple case studies, on the example of Turkish organizations