Başlık için Uluslararası Ticaret ve Finansman Bölümü Koleksiyonu listeleme
Toplam kayıt 15, listelenen: 1-15
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Are Social Marketing Investments Used as a Tool for Voluntary Reporting or Disclosure?
(Igi Global, 2018)[No abstract available] -
Ayakta ve Yatarak Tedavi Gören Hastaların Hizmet Kalitesi Algılarının Farklı Hastane Türleri İçin İncelenmesi
(2020)Amaç – Bu çalışmada farklı hastane tiplerinde ayakta ve yatarak tedavi gören hastaların hizmet kalitesi algıları muayene öncesi hizmetler, hekimlik hizmeti, kişisel ihtiyaçların karşılanması-tetkik hizmetler ve fiziksel ... -
The Bridge at the End of the World: Linking Expat's Pandemic Fatigue, Travel FOMO, Destination Crisis Marketing, and Vaxication for "Greatest of All Trips"
(MDPI, 2022)The rebirth of global tourism with a massive rebound is anticipated due to an emerging touristic behavior coined as vaxication (i.e., post-vaccination travel). Despite the ongoing fatigue triggered by the COVID-19 pandemic, ... -
Can post-vaccine ‘vaxication’ rejuvenate global tourism? Nexus between COVID-19 branded destination safety, travel shaming, incentives and the rise of vaxication travel
(MDPI, 2021)Vaxication (i.e., post-vaccination travel) and branding destinations for COVID-19 safety have emerged as the cornerstones to fully rebound global tourism. Numerous destination brands are now stimulating tourism demand ... -
Does forced-shift to online learning affect university brand image in South Korea? Role of perceived harm and international students’ learning engagement
(Routledge, 2021)University brand marketing leaders are reimagining their brand response to the global crisis, as COVID-19 pandemic continues to raise fears, especially due to the recent spike of the ‘delta variant’ outbreaks. Addressing ... -
Examining destinations' personality and brand equity through the lens of expats: moderating role of expat's cultural intelligence
(Taylor and Francis Ltd., 2021)The role of expat's community has emerged as a cornerstone for branding tourism destinations. This study focused on 307 expats (across Korea and Turkey) and investigated the effects of perceived destination personality ... -
A Holistic Approach to Investigate Consumer’s Attitude toward Foreign Products: Role of Country Personality, Self-Congruity, Product Image and Ethnocentrism
(Routledge, 2021)Consumers’ evaluation of foreign products depends on various factors including their country perceptions, and ethnocentrism etc. This study introduces an integrated model incorporating the impact of country personality ... -
Karar-fayda teorisi bağlamında uluslararası kamu sektörü muhasebe standartları
(TURKIYE ORTADOGU AMME IDARES IENSTITUSU, 2018)As a result of the reform age in the public and public accounting systems since the 1990s, the process of expressing the new public financial management paradigm has led to various modernization efforts, especially related ... -
Missing link in ‘new-normal’ for higher education: nexus between online experiential marketing, perceived-harm, social distancing concern and university brand evangelism in China
(Routledge, 2023)Chinese universities were the first to experience the massive shock waves of the COVID-19 pandemic that disrupted higher education globally. Despite extensive research on higher education in the ‘new normal’, empirical ... -
Predictors of self-employment behavior among business graduates
(Taylor & Francis Inc., 2021)Self-employment skills (also known as entrepreneurship) play a vital role in the economic development of a country, thus should be given enough attention while designing business education programs. The purpose of this ... -
Real Bounce Forward: Experimental Evidence on Destination Crisis Marketing, Destination Trust, e-WOM and Global Expat’s Willingness to Travel during and after COVID-19
(MDPI, 2022)The nexus of global tourism, disasters and sustainability have always been triggered by numerous crises, e.g., political unrest, wars, and pandemics. However, there is still fragmented research on destination crisis ... -
RELATIONSHIPS BETWEEN THE FLEXIBLE WORKING, INTENTION TO LEAVE AND SUBJECTIVE WELL-BEING
(Future Acad, 2017)The purpose of research is determining the effect of employee's flexible working attitude on intend to leave and subjective well-being. The sample of this research is employees of a company which applies flexible working ... -
The role of environmental literacy, psychological distance of climate change, and collectivism on generation Z's collaborative consumption tendency
(John Wiley and Sons Ltd, 2023)Parallel with increasing concerns about climate change and the emergence of sharing platforms, collaboration in consumption has become prominent, especially among Generation Z consumers. Drawing upon the self-determination ... -
Subjektif Yoksulluk: Leyden Yaklaşımı ile Bir Değerlendirme
(2018)Dünyada bireylerin subjektif değerlendirmelerini dikkate alıp yoksulluk çıkarımlarında bulunan çok sayıda çalışma olmasına karşın, Türkiye’de bu konuda yapılmış çalışma sayısı sınırlı kalmaktadır. Bu çalışma, bu boşluğu ... -
Sustainable or a butterfly effect in global tourism? Nexus of pandemic fatigue, covid-19-branded destination safety, travel stimulus incentives, and post-pandemic revenge travel
(MDPI, 2021)Revenge travel has globally emerged as a dominant touristic behavior, signaling a rapid return of global tourism, but with a greater temptation for spending more and staying longer. Despite the expanding focus on global ...
